Drunk Elephant C-Firma™ Day Serum & B-Hydra™ Intensive Hydration Gel | Review

Merry Day-After-Christmas! I hope you all had a wonderful time with your loved ones!

For my first skincare post, I wanted to feature a product that I debated for a long time whether or not to purchase from a pricey brand that has recently been very popular: Drunk Elephant.

Now, I’m not against splurging on skincare products but only if they actually work. I’d had my eye on the Drunk Elephant brand for a while, ever since I watched Jaime Paige rave about the Framboos™ Night Serum. (Side note: I love this girl! She is one of the realest, most informative Youtubers out there right now!) I’m usually very skeptical, but her recommendation really piqued my interest.

The products are way out of my usual price range (at least $80 for 1 oz of serum) and I tried to convince myself that I didn’t need to spend that much money on skincare. Many people fall prey to the price-quality inference and believe that the more expensive a product is, the more effective it must be. I tried to remind myself of this but I kept reading so many glowing reviews about the brand that when Sephora’s VIB sale rolled around, I finally drank the Kool-Aid and it was bittersweet.

Because I’m always looking for a good deal, I bought the Drunk Elephant Volume 2: Come C About Me™ set, which comes with a full-sized (1 oz) C-Firma Day Serum and three minis: 0.5 oz of the B-Hydra Intensive Hydration Gel, 1 oz of the Beste™ Jelly Cleanser, and 0.5 oz of the Umbra Sheer™ Physical Daily Defense SPF 30. I have yet to try out the Jelly Cleanser and the Umbra Sheer because I already have a cleanser and a sunscreen that I’m using, so this review will only be on the C-Firma Day Serum and the B-Hydra Gel.


The C-Firma Day Serum is rich with antioxidants, fruit enzymes, and l-ascorbic acids that reduces photo damage and restores radiance. The B-Hydra Gel contains vitamin B5 and pineapple ceramide that will reduce the appearance of fine lines and texture as well has fight free radicals.

So far so good.

Price: The entire set was $88 (plus 20% because of the VIB sale), which is pretty reasonable because the full-sized C-Firma Day Serum by itself is already $80 and the B-Hydra Gel is $58 for 1.69 oz. The sale made me feel better about my purchases, if only marginally.


I’m a huge sucker for cute packaging and Drunk Elephant knew exactly how to lure a millennial like me in. Even the name of the brand is so millennial! The square bottles combined with the simple logo, the playful colors, and minimalist label looks modern and expensive. The opaque bottle is especially beneficial for the C-Firma Day Serum, because it protects the serum from light exposure, which speeds up oxidization.

The bottle also has a unique pump that pops up when you twist the top. However, the twist-top isn’t the smoothest and does gets stuck sometimes. It makes me feel like I’m playing with a Rubik’s cube, and I’m not sure how I feel about that, but it definitely doesn’t feel expensive.



The C-Firma Day Serum is a thin, watery consistency; it’s clear with a light orange tint, which is completely normal. A dark orange tint would mean that the serum has oxidized a lot, making it much less potent and potentially irritating. This will probably happen eventually if you don’t use the serum quickly enough, but like I mentioned earlier, the opaque packaging will slow this process. Drunk Elephant recommends using the product within 6 months of opening the product to beat oxidization.


The B-Hydra Gel is a thicker translucent gel that feels very cooling and lightweight on the skin.


Smell: Whereas the B-Hydra Gel has no smell, the C-Firma Day Serum has a bit of a “hotdog smell”, kind of a mix between meat and chemicals. (I know, super appetizing.) It’s noticeable when you put it on, but fortunately, it doesn’t linger. It’s just very off-putting at first, but the smell is common in many vitamin C serums.


I like to use both in the morning because vitamin C can increase the effectiveness of sunscreen when applied underneath and because I save my thicker moisturizer for my nighttime routine. Regarding layering, I cleanse and tone before using the serum and the gel.

Because of the watery consistency, I like to apply the C-Firma Day Serum onto one section of my face at a time. It spreads easily and isn’t greasy but it does dry down fairly tacky, even an hour after application, although I haven’t experienced any difficulties applying my makeup on top of it.

Drunk Elephant suggests mixing the two together but I usually don’t like mixing my products because I’m terrible at eyeballing how much I need and I don’t want to waste this expensive product. I wait a minute before applying the B-Hydra Gel, which glides over my face easily and absorbs quickly. No complaints.

I typically use the C-Firma Day Serum every other day because of its “reservoir effect“(meaning it will stay on the skin for 72 hours even if you wash your face) and because I use other active treatments that can’t be mixed with vitamin C. It can be a little tricky to balance this routine with the shelf life of the product, but I just apply a generous amount each time and store the bottle in a cool, dark space.


I’ve been using both for about a month now and I haven’t seen a noticeable difference in my skin, especially concerning my existing dark spots. The Day Serum does lighten new acne scars fairly well, which earns it major points. However, the radiance I was promised hasn’t been delivered yet.

The B-Hydra Gel feels nice going on but it’s a little too light for me in the winter. It doesn’t feel as deeply moisturizing as I need during these cold and dry months, but I’m curious to try it in the summer because I think it would work well for my combination skin then. That being said, there isn’t anything remarkable about this moisturizer; it’s a fairly boring and standardproduct.

Conclusion: The C-Firma Day Serum gets a 6.5/10 and the B-Hydra Gel gets a 6/10.

Both products just aren’t effective enough to justify the high price-tag and cute packaging. They aren’t horrible and I will continue to use the products because they were so expensive, but I most likely won’t be re-purchasing them because there are so many affordable products on the market that work just as well, if not better.

As an alternative to the C-Firma Day Serum, I recommend the Klairs Freshly Juiced Vitamin C Serum (Sokoglam.com, 1.18 oz for $23). You get more for your money, it’s more effective, and it doesn’t have that meaty smell! As for the B-Hydra Gel, I recommend the Belif The True Cream Aqua Bomb (Sephora.com, 1.68 oz for $38), which still isn’t cheap but it’s more moisturizing and specifically designed for oily/combination.

What are your thoughts? Have you tried any Drunk Elephant products that wowed you or is it all just great marketing?

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